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    Who we are

    Puffing Billy is Australia’s foremost operating steam railway, and one of the largest narrow-gauge heritage steam railways in the world. Its history spans a period of 120 years. Remarkably, for more than half that span, it has operated as a volunteer-based not-for-profit body. Puffing Billy Railway is operated by the Emerald Tourist Railway Board.

    The narrow-gauge line between Belgrave and Gembrook in Victoria survives as one of the most intact examples of pioneering railway infrastructure in Australia. Its steeply graded banks, trestle bridges, line-side telegraph, signalling and rolling stock are of an era elsewhere replaced by modern technology. This railway takes its “era of significance”, dating from 1900 to 1930, seriously. This emphasis has held the Organisation in good stead over the years and is the key to understanding the philosophy which drives the Emerald Tourist Railway Board in achieving preservation goals.

    Full Size Tony Evans Puffing Billy 20200229 19 29765 (1)

    Why be a partner

    Puffing Billy is proud to offer a collaborative partnership opportunity for tourism businesses in our region.

    Puffing Billy will recommend your business as a place for our visitors to EAT, STAY or DO in conjunction with their visit. By partnering with Puffing Billy, your business will be aligned with a respected organisation in the Dandenong Ranges.

    Puffing Billy - Teenage Girl Looking Out At View From Open Sided Carriage

    Some key statistics:

    ANNUAL VISITORS
    329,000
    (2019-2020)

    WEBSITE
    554,000+
    visitors per year

    FACEBOOK
    46,000+ followers

    INSTAGRAM
    11,500+ followers
    67,100+
    #puffingbilly posts

    The partnership package is free

    The partnership is a collaboration between two aligned tourism businesses, and there is no cost to you.

    How to qualify

    All Puffing Billy partners will fall into one of the following categories:

    Where to EAT

    Restaurants and cafes located in the Dandenong Ranges where Puffing Billy visitors can have lunch, grab a coffee or order take away from when in our region.

    Places to STAY

    Accommodation providers including hotels, caravan parks and B&Bs in the Dandeong Ranges, Yarra Valley and beyond which provide a suitable base for visitors to Puffing Billy.

    Things to DO

    Attractions and other points of interest in the Dandenong Ranges, Yarra Valley and beyond which are easily enjoyed in conjunction with a visit to Puffing Billy.

    All partners are required to have a COVIDSafe Plan. Evidence of this must be produced at the time of the prospective partner’s Expression of Interest.

    How does it work?

    A Puffing Billy partnership comes with the following benefits and commitments:

    Website listings

    PARTNER BENEFIT | Puffing Billy will showcase your business on the Puffing Billy website. Follow this link to view our current partners!

    PARTNER COMMITMENT | To list Puffing Billy on your website. Content will be provided to you. If you don't have a website, arrangements will be made on a case by case basis.

    Social media posts

    PARTNER BENEFIT | Puffing Billy will promote your business via 2 x specific posts across our social media platforms.

    PARTNER COMMITMENT | Puffing Billy will provide you with content for publishing 2 x posts on your social media channels per year promoting Puffing Billy.

    Poster display

    PARTNER BENEFIT | Puffing Billy will display a poster encouraging visitors to explore places to EAT, STAY and DO nearby. This poster links to our website where our partners' listings are displayed - refer above.

    PARTNER COMMITMENT | To display a minimum A4 size Puffing Billy poster on your premises.

    Sell Puffing Billy tickets

    OPTIONAL BENEFIT | Exclusive access to our online agent portal. Receive a commission on pre-booked Puffing Billy Railway experiences. You can incorporate Puffing Billy tickets into a package or sell them as a standalone to visitors to your business. T&Cs apply.

    Click here for a downloadable pdf version of this prospectus. 

    Partnership queries

    PARTNERSHIPS CONTACT

    Kine Haugland
    Marketing Executive - Business Development and Projects
    partnerships@pbr.org.au

    Becoming a partner

    To start the process of becoming a partner, please complete our Expression of Interest Form below.

    Expression of Interest Form

    The details provided in this form will enable familiarisation with your business and determine whether there is alignment with Puffing Billy Railway’s family branding. The purpose of this partnership is to provide a value add to not only partners but visitors to the region.

    Terms & Conditions

    • The partnership agreement is valid for 12 months from the date of signing.
    • The content of the partnership program is subject to change.
    • All content provided will be reviewed by Puffing Billy Railway prior to publication.
    • All partners' businesses must be aligned with Puffing Billy’s family branding and Safeguarding Children and Young People Statement of Commitment.
    • A partner is required to adhere to their obligations including placing a Puffing Billy listing on their website, posting about Puffing Billy on their social media channel(s) and displaying a Puffing Billy poster at their property.
    • Puffing Billy Railway reserves the right to accept or refuse any partner Expression of Interest at their discretion.
    • After the initial twelve month period, Puffing Billy Railway will consider an extension if the partner obligations have been met.
    • All partners are required to have a COVIDSafe Plan. Evidence of this must be produced at the time of the prospective partner’s Expression of Interest.
    • Puffing Billy Railway reserves the right to cancel any partnership if the partner’s business practices during the period of the contract conflicts with the organisation’s family branding or Safeguarding Children and Young People Statement of Commitment.