Who we are
Puffing Billy Railway is a narrow gauge tourist heritage steam railway and Victorian icon that has been operating in the Dandenong Ranges for over 118 years. Puffing Billy operates on its original mountain track between Belgrave and Gembrook.
The railway is a not for profit, community-based organisation, and our friendly and passionate volunteers are instrumental to our success in the visitor industry in Victoria.
The authentic steam train ride is promoted through a range of channels including but not limited to digital marketing and social media, tour operators, bloggers and print media.
Puffing Billy is proud to offer a collaborative partnership opportunity for tourism businesses in our region.
Why be a partner
Puffing Billy will recommend your business as a place for our visitors to EAT, STAY or DO in conjunction with their visit.
By partnering with Puffing Billy, your business will be aligned with a respected organisation in our region.
The partnership is a collaboration between two aligned tourism businesses.
There is no cost to you.
Some key statistics:
Annual visitors
329,000
(2019-2020 financial year)
Website traffic
554,000+ unique visitors per year
Facebook
45,000+ followers
Instagram
10,700+ followers
66,800+ #puffingbilly posts
How to qualify
All Puffing Billy partners will fall into one of the following categories:
How does it work?
Reciprocal website links
Your partner benefit: Puffing Billy will showcase your business on the Puffing Billy website. Follow this link to view the partners who are already enjoying this benefit!
Your commitment: To list Puffing Billy on your website. We will provide you with a high-resolution image, 150-word description and website link. If you don't have a website, alternative arrangements can be made on a case by case basis.
Reciprocal website links
Your partner benefit: Puffing Billy will showcase your business on the Puffing Billy website. Follow this link to view the partners who are already enjoying this benefit!
Your commitment: To list Puffing Billy on your website. We will provide you with a high-resolution image, 150-word description and website link. If you don't have a website, alternative arrangements can be made on a case by case basis.
Brochure display
Your partner benefit: Puffing Billy will display your brochure at one of our stations.
Your commitment: You display Puffing Billy's brochure at an appropriate place at your business.
Please note that due to COVID-19, brochure display benefits and commitments are on hold until further notice.
Brochure display
Your partner benefit: Puffing Billy will display your brochure at one of our stations.
Your commitment: You display Puffing Billy's brochure at an appropriate place at your business.
Please note that due to COVID-19, brochure display benefits and commitments are on hold until further notice.
Social media posts
Your partner benefit: Puffing Billy will promote your business via 2 x specific posts across our social media platforms.
Your commitment: Puffing Billy will provide you with content for publishing 2 x posts on your social media channels per year promoting Puffing Billy.
Social media posts
Your partner benefit: Puffing Billy will promote your business via 2 x specific posts across our social media platforms.
Your commitment: Puffing Billy will provide you with content for publishing 2 x posts on your social media channels per year promoting Puffing Billy.
Sell Puffing Billy tickets (optional)
Your partner benefit: Exclusive access to online agent portal. Receive a commission on pre-booked Puffing Billy Railway Excursion Train and Steam & Cuisine Luncheon tickets. T&Cs apply.
You can incorporate Puffing Billy tickets into a package or sell them as a standalone to visitors to your business.
Sell Puffing Billy tickets (optional)
Your partner benefit: Exclusive access to online agent portal. Receive a commission on pre-booked Puffing Billy Railway Excursion Train and Steam & Cuisine Luncheon tickets. T&Cs apply.
You can incorporate Puffing Billy tickets into a package or sell them as a standalone to visitors to your business.
Partnership queries
PARTNERSHIPS CONTACT
Kine Haugland
Marketing Executive - Business Development and Projects
partnerships@pbr.org.au
Becoming a partner
To start the process of becoming a partner, please complete our Expression of Interest Form below.
Expression of Interest Form
The details provided in this form will enable familiarisation with your business and determine whether there is alignment with Puffing Billy Railway’s family branding. The purpose of this partnership is to provide a value add to not only partners but visitors to the region.