Puffing Billy Railway is Australia’s foremost operating steam railway, and one of the largest narrow-gauge heritage steam railways in the world. Its history spans a period of 120 years. Remarkably, for more than half that span, it has operated as a volunteer-based not-for-profit body. Puffing Billy Railway is operated by the Puffing Billy Railway Board.

The narrow-gauge line between Belgrave and Gembrook in Victoria survives as one of the most intact examples of pioneering railway infrastructure in Australia. Its steeply graded banks, trestle bridges, line-side telegraph, signalling, and rolling stock are of an era elsewhere replaced by modern technology. This railway takes its “era of significance”, dating from 1900 to 1930, seriously. This emphasis has held the Organisation in good stead over the years and is the key to understanding the philosophy that drives the Puffing Billy Railway Board in achieving preservation goals.

ABOUT OUR TOURISM MARKETING PACKAGE
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    Why collaborate?

    Puffing Billy Railway is proud to offer a collaboration opportunity for tourism businesses in our region.

    • By collaborating with Puffing Billy Railway, your business will be aligning with a much-loved tourist attraction.
    • Together, we will aim to increase the awareness of our region and length of stay.
    • Puffing Billy Railway will recommend you as a place for our visitors to STAY, DO or EAT in conjunction with their visit.
    Heavenly Holidays Team At Puffing Billy 2

    THE TOURISM MARKETING PACKAGE IS FREE 
    As this is a collaboration between two aligned tourism businesses, and there is no cost to you. The two tourism businesses promote each other, with the aim of increasing yield and length of stay in our region. 

    • WEBSITE

      1 million web visitors per year

    • FACEBOOK

      61,000+ followers

    • INSTAGRAM

      25,000+ followers
      75,000+ #puffingbilly posts

    • E-NEWSLETTER

      29,000+ subscribers

    • WEBSITE

      1 million web visitors per year

    • FACEBOOK

      61,000+ followers

    • INSTAGRAM

      25,000+ followers
      75,000+ #puffingbilly posts

    • E-NEWSLETTER

      29,000+ subscribers

    How to qualify

    All Puffing Billy Railway collaborators will fall into one of the following categories:

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    Benefits and commitments

    As a Puffing Billy Railway collaborator, you have the following benefits and commitments:

    Next steps

    The onboarding process for collaborators follows these steps:

    1. EXPRESSION OF INTEREST FORM | To start the process of becoming a collaborator, please complete our Expression of Interest Form below.
    2. PUFFING BILLY VISITS YOUR BUSINESS | After reviewing your Expression of Interest, a member of our team will arrange a visit to your business.
    3. ADVICE ABOUT APPROVAL | Provided you are approved, Puffing Billy Railway will send you a Joint Marketing Agreement to sign to formalise our collaboration.
    4. SIGN AGREEMENT | You will be asked to return the signed agreement to us via email.
    5. COLLABORATION STARTS | Once the agreement is signed, Puffing Billy Railway considers our collaboration started.
    6. WEBSITE AND SOCIAL MEDIA CONTENT | Puffing Billy Railway will supply you with content for our listing on your website and vice versa. We will also let you know how to submit content for your two included social media posts. Please note that it is your responsibility as a collaborator to submit the content about your business for the website listing and social media posts - after all, you are the one who knows your business the best!
    Incy Wincy Emerald Puffing Billy 2023

    Make an Enquiry

    Express Interest Now