Who we are

Puffing Billy is Australia’s foremost operating steam railway, and one of the largest narrow-gauge heritage steam railways in the world. Its history spans a period of 120 years. Remarkably, for more than half that span, it has operated as a volunteer-based not-for-profit body. Puffing Billy Railway is operated by the Emerald Tourist Railway Board.

The narrow-gauge line between Belgrave and Gembrook in Victoria survives as one of the most intact examples of pioneering railway infrastructure in Australia. Its steeply graded banks, trestle bridges, line-side telegraph, signalling and rolling stock are of an era elsewhere replaced by modern technology. This railway takes its “era of significance”, dating from 1900 to 1930, seriously. This emphasis has held the Organisation in good stead over the years and is the key to understanding the philosophy which drives the Emerald Tourist Railway Board in achieving preservation goals.

Full Size Tony Evans Puffing Billy 20200229 19 29765 (1)

Why be a partner

Puffing Billy is proud to offer a collaborative partnership opportunity for tourism businesses in our region.

  • By partnering with Puffing Billy Railway, your business will be aligning with a much-loved tourist attraction.
  • Together, we will aim to increase the awareness of our region and length of stay.
  • Puffing Billy Railway will endorse your business by recommending you as a place for our visitors to EAT, STAY OR DO in conjunction with their visit.
Puffing Billy - Teenage Girl Looking Out At View From Open Sided Carriage

KEY STATISTICS

WEBSITE
329,000+ visitors
per year (2020-21)

FACEBOOK
51,000+ followers

INSTAGRAM
14,000+ followers
68,900+ #puffingbilly posts

E-NEWSLETTER
20,000+ subscribers

The partnership package is free

The partnership is a collaboration between two aligned tourism businesses, and there is no cost to you.

How to qualify

All Puffing Billy partners are required to have a COVIDSafe plan and will fall into one of the following categories:

Where to EAT

Restaurants and cafes located in the Dandenong Ranges where Puffing Billy visitors can have lunch, grab a coffee or order take away from when in our region.

Places to STAY

Accommodation providers including hotels, caravan parks and B&Bs in the Dandeong Ranges, Yarra Valley and beyond which provide a suitable base for visitors to Puffing Billy.

Things to DO

Attractions and other points of interest in the Dandenong Ranges, Yarra Valley and beyond which are easily enjoyed in conjunction with a visit to Puffing Billy.

How does it work?

Included benefits and commitments:

RECIPROCAL WEBSITE LINKS

YOUR PARTNER BENEFIT: Showcase your business on the Puffing Billy Railway website with a high-resolution image, 150-word description and
website link.

YOUR COMMITMENT: To showcase Puffing Billy Railway on your website. We will provide you with a high-resolution image, 150-word description and
website link.

SOCIAL MEDIA POSTS

YOUR PARTNER BENEFIT: Puffing Billy Railway will promote your business via 2 x specific posts per year across our social media platforms.

YOUR COMMITMENT: To publish 2 x posts promoting Puffing Billy Railway on your social media channels. Puffing Billy Railway will provide you with
content.

POSTER DISPLAY

YOUR PARTNER BENEFIT: Puffing Billy Railway will display a poster on our platforms encouraging visitors to explore places to EAT, STAY and DO nearby.

OPTIONAL BENEFITS AND COMMITMENTS:

COMMISSIONABLE PUFFING BILLY RAILWAY TICKETS

YOUR PARTNER BENEFIT: Exclusive access to online agent portal. Receive a commission on prebooked Puffing Billy Railway Excursion Train and other applicable products.

EMAIL COMMUNICATION

  • Puffing Billy Railway can promote your business in our e-newsletters.
  • Partners can promote Puffing Billy Railway in their newsletters.

SPECIAL OFFERS AND GIVEAWAYS

Partners can participate in seasonal campaigns by providing special offers and vouchers for Puffing Billy Railway to use when promoting to our customers and social media audience.

T&Cs apply.

Click here for a downloadable pdf version of this prospectus. 

Partnership queries

PARTNERSHIPS CONTACT

Kine Haugland
Marketing Executive - Business Development and Projects
partnerships@pbr.org.au

Becoming a partner

To start the process of becoming a partner, please complete our Expression of Interest Form below.

If you are a travel agent and want to sell Puffing Billy tickets, please request rates by emailing puffing.billy@pbr.org.au